Sign in
Join
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Sign in
Welcome!
Log into your account
your username
your password
Forgot your password?
Create an account
Privacy Policy
Sign up
Welcome!
Register for an account
your email
your username
A password will be e-mailed to you.
Privacy Policy
Password recovery
Recover your password
your email
Search
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
CONFERENCE COVERAGE
Recent Blogs
B2B
Stirista’s Vincent Pietrafesa on budgeting best practices for segmentation marketing
Kevin Lee
-
September 16, 2021
0
Entrepreneurship
Jeff Hoffman: The importance of hiring the best people
Kevin Lee
-
September 16, 2021
0
Advertising
Heidi Andersen on maintaining a brand-safe environment on Nextdoor
Kevin Lee
-
September 13, 2021
0
Advertising
Felix Velarde on remote recruiting challenges – growing your agency
Kevin Lee
-
September 13, 2021
0
Ad-Mar-Tech
Tal Hayek on targeting audiences based on their position within the customer journey
Kevin Lee
-
September 10, 2021
0
Events
Jim McCarthy: Live event marketers must understand the OnlyFans phenomenon
Kevin Lee
-
September 9, 2021
0
Advertising
Steve Silvers – Prepare for the Post-Cookie Era
Kevin Lee
-
September 9, 2021
0
Ad-Mar-Tech
Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with IVT
Kevin Lee
-
September 9, 2021
0
Advertising
Can Contextual Targeting Replace Behavioral in the Post-cookie Era?
Kevin Lee
-
August 19, 2021
0
Analytics
Jim Sterne: Data Silos are Political – Not a Technical Problem
Kevin Lee
-
August 16, 2021
0
Political Marketing
Roy Moskowitz Shares Pros & Cons of Media Barter
Kevin Lee
-
August 14, 2021
0
HR
Evolution of the Office – The Kettlespace Pivot
Kevin Lee
-
August 14, 2021
0
Advertising
Creating Online Demand (not just harvesting it) Using Video – Dennis Yu
Kevin Lee
-
August 6, 2021
0
Branding
The Challenges of Marketing Sex-Tech – Lora DiCarlo on CES’s Robotics Innovation Award Revocation
Kevin Lee
-
August 5, 2021
0
Sales
Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales
Kevin Lee
-
August 5, 2021
0
Ad-Mar-Tech
Did Ad Industry Miss the Mark by Failing to Educate Consumers?
Kevin Lee
-
August 3, 2021
0
B2B
GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue Officers)
Kevin Lee
-
August 2, 2021
0
Advertising
Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health
Kevin Lee
-
July 27, 2021
0
Advertising
Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman
Kevin Lee
-
July 23, 2021
0
Ad-Mar-Tech
Don’t Call it a Comeback. Outdoor Advertising Renaissance Driven by Digital OOH – Michael Rosen
Kevin Lee
-
July 23, 2021
0
Advertising
Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market Power Driving Optimization
Kevin Lee
-
July 14, 2021
0
Ad-Mar-Tech
Kevin Krim on media interaction effects – the power of media
Kevin Lee
-
July 13, 2021
0
Branding
Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection
Kevin Lee
-
July 13, 2021
0
Ad-Mar-Tech
Tom Coburn on Jebbit’s State of Consumer Data Trust Study
Kevin Lee
-
July 3, 2021
0
Advertising
Embracing New Channels and Marketing Methodologies – Jeff Nicholson, Tracer
Kevin Lee
-
July 3, 2021
0
Ad-Mar-Tech
The Rise of Data Collaboration – Matt Kilmartin, Habu
Kevin Lee
-
July 3, 2021
0
Ad-Mar-Tech
Google, Apple, Amazon, and Microsoft Stifle Innovation – Scot Wingo
Kevin Lee
-
July 3, 2021
0
SEO
SEO Core Web Vitals ARE HERE. Ignore at Your Peril
Kevin Lee
-
June 22, 2021
0
Ad-Mar-Tech
Scott Brinker on the “Digital Divide” in MarTech
Kevin Lee
-
June 13, 2021
0
Entrepreneurship
Kara Goldin is Undaunted: “Words are powerful things.”
Kevin Lee
-
June 4, 2021
0
1
...
14
15
16
...
18
Page 15 of 18
Most Read
Andrew Buckman, of Publisher Collective, on how publishers can thrive beyond search
November 4, 2026
Melissa Anderson, of Search.com, on building trust in the AI era
October 30, 2026
Jared Lapin, of Consumable, on the untapped potential of audio advertising
October 15, 2026
Sara Rosoff on meeting customers where they shop
October 7, 2026
Company
Trending
Public Relations
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Content Marketing
Content Marketing: the Secret Weapon of CRM
Categories
The Strategic CMO
63
AI
61
Advertising
56
eCommerce
56
B2B
52
Events
50
Ad-Mar-Tech
48
