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Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales
Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz...
Did Ad Industry Miss the Mark by Failing to Educate Consumers?
The Ad-Tech and digital media industry finds itself suddenly saddled with new regulations and privacy initiatives from with the top platforms. I had the...
GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue...
In BtoB in particular, the CRO holds final responsibility for new and recurring revenue. In this interview with Warren Zenna, Founder & CEO of...
Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health
Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of...
Tap the Power of Targeting Layers in Mobile Advertising – Harry...
Targeting comes in may flavors and from many sources. Layered targeting adds both power and control according to my interview of Harry Kargman, Founder...
Don’t Call it a Comeback. Outdoor Advertising Renaissance Driven by Digital...
Outdoor advertising is having a renaissance and digital is driving that trend. I was pleased to have an opportunity to interview Michael Rosen, Chief...
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