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Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization
BtoB marketers increasingly want to know who is visiting. At the corporate level it's not that hard to find out, if you use the...
Qualitative vs. Quantitative Market Research The Right Choice
CMOs love numbers and sometimes fall in love with numbers even if they aren't true or don't represent actionable data. For that reason there...
Focus Groups – Avoiding Groupthink – Zoom vs In-Person Research
Holland Martini on Focus Groups.
Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES discussed many elements of market...
Marketing Research Best Practices the GOODQUES Team Weighs In
I had the pleasure of conducting an interview with Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES...
Does Market Research Have a Positive ROI? Maria Vorovich & Holland...
I wanted to answer the question about the ROI of primary market research.
Marketers have a hard enough time demonstrating positive ROI from many forms...
Who Should “Own” DCO / Creative Optimization – Oli Marlow of...
In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...
