Thursday, August 6, 2020
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Clearly, the new normal won't look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million people, 16% of the population, are unemployed. The implication is reversion to the traditional recession hierarchy of needs: shelter and food at the top with luxury and discretionary purchases at the bottom. What’s more, the...
Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and that was the end of it. If it was a hit in the press, you'd get a "tear sheet" and buy a few copies of the newspaper or magazine, and that was it.  If it...
I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is launching Herald Times, I've been paying attention to new news sites. This 300 x 240 banner fit the bill. The banner was mildly engaging. Clicked and got to a user experience similar to Drudge. Aggregated news links....
With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land is working remotely. Advertising and marketing is a social activity, from strategy and creative through execution, there has always been some element of "water-cooler" communication. Time will have to tell whether or not Skype, Zoom, Hangouts and...
Hey Twitter, have a question for you, but first... Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake profile can have when multiplied one-thousand-fold. Since the eMarketing Association is all about Marketing & Advertising, let's look at how a photo by an Advertising Photographer's stock image ended up in Trump's Whistle-blower Tweet. It seems when...
David Levin of Bob's Discount Furniturevideo
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture. A range of topics was discussed, including: 1. How brands can differentiate themselves in the "age of Amazon." 2. The sales training requirements for complex purchases. 3. How retailers can replicate positive store experiences online. 4. Whether Bob's Discount Furniture...
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to promote consumer products; this figure is expected to jump to $15 billion by 2022. Because there's big money on the table here, ineffective self-regulation on the part of the industry, a lack of formal certification, plus...
SharpieGate
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day worldwide mediafest generated when POTUS modified an official weather map to indicate that Hurricane Dorian would impact Alabama. Suddenly Sharpies became top-of-mind as the Twitterverse spewed forth a succession of hilarious neo tropes relating to this...
You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well, it is because in this age of social media a negative experience with a brand, not only by a customer, but interviewee can have a lasting negative brand impact. Wired reports the disturbing results of a...
Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of a press release. That article ranks #1 in google for a variety of searches including just the ### as well as permutations that include related press release questions. I'm not as much a fan of press...

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