Thursday, August 5, 2021
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Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales

Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz...

Did Ad Industry Miss the Mark by Failing to Educate Consumers?

The Ad-Tech and digital media industry finds itself suddenly saddled with new regulations and privacy initiatives from with the top platforms. I had the...

GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue...

In BtoB in particular, the CRO holds final responsibility for new and recurring revenue. In this interview with Warren Zenna, Founder & CEO of...

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of...

Tap the Power of Targeting Layers in Mobile Advertising – Harry...

Targeting comes in may flavors and from many sources. Layered targeting adds both power and control according to my interview of Harry Kargman, Founder...

Don’t Call it a Comeback. Outdoor Advertising Renaissance Driven by Digital...

Outdoor advertising is having a renaissance and digital is driving that trend. I was pleased to have an opportunity to interview Michael Rosen, Chief...

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