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LATEST ARTICLES

B2B

David Chun, of Equilar, on the power of relationship-driven marketing

Kevin Lee - 0
It was a pleasure to sit down with David Chun, Founder and CEO of Equilar, for a chat. Beyond leading Equilar, David is involved...
Outdoor-OOH

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

Kevin Lee - 0
It was fun to sit down with Ian Dallimore, Vice President of Digital Growth & GM of Programmatic at the Lamar Advertising Company. Ian...

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

John Readman, of Ask Bosco, on the evolving ecosystem of digital marketing

Noah Tucker, of Social Snowball, on the evolution of performance-based influencer marketing

Kerry Cunningham, of 6Sense, on overcoming B2B marketing challenges

Jon Cross, of All in One Email, on email marketing best practices for 2025

Will Milano, of Integrity Solutions, on encouraging B2B sales excellence

Michael Pfaff, of the Long Island Ducks, on the power of sports marketing

Ryan Janssen, of Zenlytic, on the power of AI-driven Business Intelligence tools

Bob Regular, of Infolinks Media, on the evolution of web-based publishing

Roundtable discussion: Aligning teams and retaining talent

Pratik Bhadra, of Netcore Cloud and Unbxd, on advancements in e-commerce and personalization strategies

Maria del Pilar Casal, of TelevisaUnivision, on the evolution of branded content

A pitch from Jaime Anderson Automated Sales Assistant, Google Cloud

Kathleen Booth, of Pavilion, on how GTM 2024 will help Go-to-Market executives succeed

Darin Adams, of Keap, on best practices for CRM, email marketing, and business automation

Wyatt Link, of the Hiller Companies, on B2B marketing best practices for regulated industries

Saima Rashid of 6sense on the evolution of B2B marketing strategies

Jamari A. Douglas, of the Bermuda Tourism Authority, on the power of experiential marketing

Gary Survis, of Insight Partners, on startups, analyst relations, the transformative potential of GenAI, & B2B marketing best practices

Mandy Herrmann, of Allivet, on using smart data-driven marketing strategies to move the needle

Mike Allton, of Agorapulse, on the importance of storytelling and the strategic use of AI in marketing

David Allison, of Valuegraphics, on understanding human values in marketing

Domenic Colasante, of 2X, on smart offshoring strategies and B2B marketing best practices

Tamer Hassan, of HUMAN, on the evolution of ad fraud and cybercrime

Derek E. Weeks, of Katalon, on the power of community-led marketing

Attend the Leading B2B Event for Marketing Solutions & Innovation in the US!

Elery Pfeffer, of Nift Networks, on disrupting advertising with Nift: a gifting platform

Tony Wells, Board Member and C-Suite Executive, on marketing success in an era of rapid technological transformation and (potential) “marketing austerity”

Freddie Laker, of Chameleon Collective & Collective OS, on leveraging collective expertise in marketing

Laurie McGrath, of Momentus Technologies, on B2B marketing best practices for the events industry and beyond

Kurt Donnell, of Freestar, on the evolution of content monetization on the internet

Michael Begg, of AMZ Advisers, on maximizing profit and revenue on Amazon

Kelvin Newman, of brightonSEO, on the evolution of SEO events & the current and future state of search visibility

Brendan Grove, of Prizeout, on how gift cards can be powerful tools for financial institutions and brands

Peter Shankman, of Source of Sources, on bridging the gap between journalists and small businesses

Elliott Easterling, of Bonbon Technologies, on helping publishers make more money with fewer users

David Guralnick, of Kaleidoscope Learning, on how AI and immersive tech are transforming education

Kate Bradley Chernis, of Lately.ai, on leveraging AI in social media marketing

Robin Schaffer, of Schaffer AR, on why B2B tech startups need to build strong relationships with analysts

David Katz, of Archer Affiliates, on effective affiliate marketing strategies for Amazon

Pasha Medvedev & Ilana Nolte, of Uplify, on bringing programmatic efficiency to influencer marketing

Mark Cruth, of Atlassian, on improving workplace team collaboration, efficiency, and alignment

Bernard Ozarowski, of Pixis Drones, on the creative & storytelling potential of drone light shows

Brian Feroldi, of Long Term Mindset, on demystifying the stock market

Virtual Marketing Roundtable: Next-generation programmatic advertising: innovations, trends, future Strategies

Jim Lillig, of NSI Industries, on effective B2B marketing strategies in the age of AI, influencers, retail media networks, and a cookie-less Web

David Wachs, of Handwrytten, on the authentic power of handwritten notes

Johanna Bauman, of PubMatic, on smart B2B marketing strategies for 2024

ADVERTISING

Advertising

Megan Cunningham, of Magnet Media, on the power of strategic storytelling

Kevin Lee - 0
Megan Cunningham is CEO and Founder of Magnet Media, a global brand content studio. Prior to founding Magnet Media, Megan worked in production at...
Advertising

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Kevin Lee - 0
Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

Kate Brady, of PepsiCo, on next-gen tools for building consumer connections

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Heidi Andersen on maintaining a brand-safe environment on Nextdoor

Felix Velarde on remote recruiting challenges – growing your agency

Tal Hayek on targeting audiences based on their position within the customer journey

Steve Silvers – Prepare for the Post-Cookie Era

Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

Creating Online Demand (not just harvesting it) Using Video – Dennis Yu

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman

Google, Apple, Amazon, and Microsoft Stifle Innovation – Scot Wingo

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly

Cut through the noise in marketing KPIs, find the truth. Ujjwal Dhoot, CMO at DXL

The New IO – More Control Than Programmatic

AI in Marketing

The STRATEGIC CMO

HR

Roundtable discussion: Aligning teams and retaining talent

Kevin Lee - 0
I was delighted to be joined by a trio of experts who have recently been featured on eMA podcasts: Julie Roehm, Tony Wells, and...

Johanna Bauman, of PubMatic, on smart B2B marketing strategies for 2024

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

SEO

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

Kevin Lee - 0
SEO
I had an enlightening discussion with Dale Bertrand, CEO of Fire&Spark, a Boston-based digital marketing agency, on the evolving intersection of SEO and AI....

Analytics

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The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

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