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Space Jam #2 and the use of humor in advertising

Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....

Content Marketing For The Travel Industry

Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...

The New IO – More Control Than Programmatic

You have some new media buying options, and you may not know it. All media is going digital to some degree, and media has always...

Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting

Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...

Opportunity Costs in Hiring – Workforce Diversity

Successful marketing and advertising rely on great people, in the right roles. More than many other professions, having the wrong person in a role...

Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite

Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business. Victor and I were discussing over-hyped marketing channels...

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