Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Alexandra-banner-health

Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of National Advertisers.

That’s why it was so much fun talking to Alexandra about Banner Health’s approach to encouraging online content collaboration. (and a lot more topics). In this snackable segment we discuss the power of content and how Banner has invested in both a process and a studio. Even smaller marketers who can’t set up studios can take a lot from this discussion.

In the full interview (below) we continued the conversation to include best practices in privacy and how marketing changed as a result of the pandemic, not just during the pandemic but also on a go-forward basis. We also discussed the best practices around adding new channels, platforms and tactics to the marketing mix.