Targeting comes in may flavors and from many sources. Layered targeting adds both power and control according to my interview of Harry Kargman, Founder & CEO, Kargo. Harry and I discuss the methodology of using layered targeting to best reach mobile audiences.
When you have great creative and great targeting, campaigns deliver both scale and performance.
Harry and I discussed many other topics and I highly recommend you watch the full interview if you are investing in mobile advertising. Knowing the Kargo backstory helps you appreciate why they specialize in creative that breaks through the clutter, especially when it’s properly targeted.
