CONFERENCE COVERAGE

Greg Hoffman, of Apogee, on the convergence of performance, affiliate, and influencer marketing

Cristy Garcia, of Impact.com, on best practices for working with influencers

Solomon McCluster, of AuntMaggie.com, on the evolution of the multi-level marketing/direct selling industry

Declan Dunn, of Dunn Simply, on performance marketing, content, AI, influencers, and why brands need “Chief Partnership Officers”

Sleep Mask VSL Conundrum Why Dupe?

Erin Cigich, of Perform[cb], on the evolution of performance-based marketing

Mystery VSLs Vibrant Solutions to Kerassentials Foot Fungus (Kimberly Langdon)