The eMarketing Association rarely accepts advertorials (branded content). However, when we feel the topic is of great interest and importance, we oblige.
Larger advertisers ($1 million a year in Google Ads spend and up) in particular may find this opportunity of interest. Those of us in the industry were not particularly surprised when federal judges in both the District of Columbia (Judge Amit P. Mehta) and the Eastern District of Virginia (Judge Leonie M. Brinkema) ruled in favor of the U.S. Department of Justice, finding Google liable for anticompetitive conduct in its advertising business. Based on publicly available reporting and the courts’ written opinions, these cases were litigated over several years and included extensive discovery, numerous witnesses, and lengthy bench trials supported by substantial documentary records. The findings in those cases establish that Google systematically overcharged advertisers for digital ad placements. According to the law firm prosecuting these claims, affected advertisers have a private right of action and are entitled to a significant refund of their ad spend through private arbitration.
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GOOGLE ADS RECOVERY OPPORTUNITY
Summary
This is a time-sensitive opportunity for eligible businesses to recover a material portion of their Google Ads spend. The process is streamlined, fully contingent, and requires minimal effort from company leadership.
See how much your potential claim could be worth HERE
Background
Multiple U.S. courts and regulators have determined that Google engaged in anticompetitive practices in its advertising business. These practices effectively inflated auction prices for search and display ads.
Because these violations fall under federal antitrust laws, any proven overcharge is subject to treble damages. As a result, businesses that purchased Google Ads from August 2016 to the present may be entitled to recover a significant percentage of their ad spend.
These claims are being pursued in individual arbitration because Google’s terms of service require advertisers to resolve disputes through binding arbitration.
Potential Recovery
- Estimated overcharge: 5–10% of ad spend.
- With treble damages: up to 30% of total Google Ads spend over the period.
- Example: A company with $100 million in Google Ads spend since 2016 could have a claim worth up to $30 million.
How Claims Are Being Pursued
- Keller Postman LLP a leading class action and mass arbitration law firm, has assembled a large portfolio of these arbitration claims against Google.
- In addition to representing the private claimants in the arbitration, Keller Postman represents seven state AGs in a parallel case..
- Claims are brought on a full contingency basis — there is no upfront cost to participating businesses, and legal fees are paid only from a recovery.
- By aggregating claims, the legal team aims to accelerate resolution and achieve higher settlement values than individual actions would likely produce.
Next Steps
See how much your potential claim could be worth and file HERE
- Businesses provide the following basic information:
- Legal business name
- Authorized Signatory
- Authorized Signatory email address
- Authorized Signatory address
- Business phone number
- Google Ads IDs GAID(s)
- Email account(s) associated with the GAID(s)
- Amount spent on Google Search and Display Ads since 8/1/16
- A retainer agreement is executed with Keller Postman.
- Keller Postman handles the entire process, from claim preparation to resolution.
Reference
Federal judges in both the District of Columbia (Judge Amit P. Mehta) and the Eastern District of Virginia (Judge Leonie M. Brinkema) have ruled in favor of the U.S. Department of Justice, finding Google liable for anticompetitive conduct in its advertising business.
District of Columbia (D.D.C.) Opinion and Order
Eastern District of Virginia (E.D. Va.) Opinion and Order
Closing Thoughts
The Google Ads mass arbitration represents a meaningful opportunity for advertisers to potentially recover funds from practices that may have impacted their media spend. Whether you are a small business or a large enterprise, understanding your eligibility and taking timely action is essential to ensuring you receive the compensation you may be owed.
We encourage all affected advertisers to take the next step. Click here to learn more about the claim details, review the eligibility criteria, and file your claim before the deadline. Don’t leave money on the table — the process is straightforward, and the potential recovery could be significant.
Attorney advertising – Potential compensation is based on eligibility, the individual facts of each case, and the outcome of the litigation. Results not guaranteed.
eMarketing Association (eMA) is a private association, not a law firm, and is not affiliated with any court or class action claims administrator. The content on this website is for informational purposes and is not legal advice. Claims are handled by independent third-party law firms. We are not authorized to act on behalf of Keller Postman. All estimates are illustrative only and do not guarantee any recovery. Participation is voluntary, and no fees are owed unless a recovery is made.