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LATEST ARTICLES

eCommerce

Sara Rosoff on meeting customers where they shop

Kevin Lee - 0
In my conversation with Sara Rosoff, one idea kept coming up: a strong shopping experience starts with understanding what customers need and making it...
AI

Adrian Fagerlund, of Linkby, on Performance PR and winning AI visibility

Kevin Lee - 0
I’ve been in this business since 1996 — longer than Google — and over the years I’ve watched the lines between earned media, paid...

Brianna Gays, of Smartly, on the convergence of entertainment and AI in modern marketing

Scott Gillum on the hidden buyer journey in B2B marketing

Eric Frankel, of AdGreetz, on dynamic creative optimization for brands and SMBs

Aniket Deosthali, of Envive AI, on winning E commerce in the age of AI shoppers

Matt LeBaron, of Revvim, on turning uncontested brand terms into savings and growth

Justin Gray on redefining Go-To-Market beyond acquisition

Nicholas Renna, of Uncle Giuseppe’s Marketplace, on using AI, LLMs, and social to drive growth

Andy Freed, of Virtual Inc., on leading like the Boss in the age of AI

Carl Grant III, of AcumenX, on AI, abundance, and the future of business development

Raina Lazarova, of Muck Rack and AMEC, on what AI is really reading

Roundtable Discussion: From waste to upside: modern approaches to marketing measurement

Bob Tripathi, of TheVibeMarketing.ai, on Generative Engine Optimization and multi channel marketing

Randy Brasche on how human storytelling beats automated outreach

Zak Ali, of Finder, on GEO, LLMs, and the next era of search

Debra Aho Williamson, of Sonata Insights, on future-proofing brand visibility in the age of AI

Dean Waye, of Winstonwrites.com, on B2B Copy that works

Alex Collmer, of Vidmob, on creative intelligence and the next frontier of ad tech

David Cost, of Rainbow Apparel, on the myth of the AI-driven job apocalypse

Roundtable Discussion: How AI is rewiring market research

John Busby, of Centerfield, on the new SEO: optimizing for LLMs, dark social, and walled gardens

Bryan Goski, of VideoAmp, on how AI, premium content, and outcomes are reshaping video advertising

Vadim Rogovskiy on reinventing SMB sales with AI

Karsten Weide on agentic AI, ad tech, and the coming wave of agentic commerce

Avinash Kaushik, of Human Made Machine, on rethinking modern brand marketing with AI

Kat Weaver, of Power to Pitch, on how to structure a pitch that actually moves investors

Alan Gonsenhauser, of Demand Revenue, on brand gravity, GEO, and the new B2B playbook

Katherine Lehman on human-centered marketing in the age of AI

Scott Brinker on the evolution of the martech landscape

Jeff and David Bush, of BDR.AI, on building an irresistible offer with a converting message

Marco Matos, of Adora, on how AI Is reinventing creative optimization across channels

David Brier on branding as “the art of differentiation”

Jordan Liebman, CMO and Growth Leader, on how CMOs can win in an AI-saturated world

Sherehan Ross on Building a People-First, AI-Driven Marketing Engine

Liquid Death’s face of Skynet. Brilliant!

Jessica Rubino, of New Hope Network, on innovation in the CPG and retail ecosystem

Scott Eddy on storytelling, influencers, and social media best practices for travel marketing

Greg Hoffman, of Apogee, on the convergence of performance, affiliate, and influencer marketing

Shelli Strand, Market Strategy and Go-To-Market Advisor, on Smart GTM Strategies for SaaS and Security Sectors

Jeff Cherkassky and Jill Randell, of Fuse, on building a better system to handle critical marketing data

Will Saks Global Chapter 11 Put Manufacturers at Risk?

Brian Conlan, of DAX US, on the evolution of programmatic audio advertising

David Joosten, of GrowthLoop, on the power of first party data activation

Keith Bendes, of Linqia, on effective influencer marketing strategies

Jason Fairchild, of tvScientific, on digital marketing’s shift to CTV

William A. (“Bill”) Lederer, of Madtech.ai, on the evolution of marketing decision intelligence

YouTube AI Ad Explosion (means they are working)

Fractional Agency Model is Superior to Fractional CMO or Freelancer

Henry Innis, of Mutinex, on the evolution and challenges of marketing mix models

ADVERTISING

Advertising

Megan Cunningham, of Magnet Media, on the power of strategic storytelling

Kevin Lee - 0
Megan Cunningham is CEO and Founder of Magnet Media, a global brand content studio. Prior to founding Magnet Media, Megan worked in production at...
Advertising

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Kevin Lee - 0
Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

Kate Brady, of PepsiCo, on next-gen tools for building consumer connections

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Heidi Andersen on maintaining a brand-safe environment on Nextdoor

Felix Velarde on remote recruiting challenges – growing your agency

Tal Hayek on targeting audiences based on their position within the customer journey

Steve Silvers – Prepare for the Post-Cookie Era

Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

Creating Online Demand (not just harvesting it) Using Video – Dennis Yu

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman

Google, Apple, Amazon, and Microsoft Stifle Innovation – Scot Wingo

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly

Cut through the noise in marketing KPIs, find the truth. Ujjwal Dhoot, CMO at DXL

The New IO – More Control Than Programmatic

AI in Marketing

The STRATEGIC CMO

Marketing

Justin Gray on redefining Go-To-Market beyond acquisition

Kevin Lee - 0
When most people hear “go-to-market” (GTM), they still default to a simple picture: generate leads, run campaigns, feed the sales funnel. In my conversation...

Nicholas Renna, of Uncle Giuseppe’s Marketplace, on using AI, LLMs, and social to drive growth

Avinash Kaushik, of Human Made Machine, on rethinking modern brand marketing with AI

SEO

Adrian Fagerlund, of Linkby, on Performance PR and winning AI visibility

Kevin Lee - 0
AI
I’ve been in this business since 1996 — longer than Google — and over the years I’ve watched the lines between earned media, paid...

Analytics

B2B Marketing

Influencer Marketing

AUDIO

BRANDING

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