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HomeNewsAd-Mar-TechMatt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

Matt Diiorio, is the AVP, Global Brand & Marketing at MetLife. In this segment, Matt and I discuss how marketers, including Metlife, are adapting to a marketing ecosystem where cookies are crumbling and customer privacy concerns are growing.

Is the sky falling or do marketers have an opportunity to re-think their targeting, marketing and media?

Matt and I also discussed how marketing has changed in the past year, the evolution of media mix models incorporating earned media, promising new marketing channels — including Customer Data Platforms (CDPs) — and the importance of agility and team/SME integration in marketing execution.

The full interview is below.

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