Matt Diiorio, is the AVP, Global Brand & Marketing at MetLife. In this segment, Matt and I discuss how marketers, including Metlife, are adapting to a marketing ecosystem where cookies are crumbling and customer privacy concerns are growing.
Is the sky falling or do marketers have an opportunity to re-think their targeting, marketing and media?
Matt and I also discussed how marketing has changed in the past year, the evolution of media mix models incorporating earned media, promising new marketing channels — including Customer Data Platforms (CDPs) — and the importance of agility and team/SME integration in marketing execution.
The full interview is below.