Part of the fun in running the eMarketing Association is catching up with friends and Didit alumni (my main gig).
Matt Capala, is a Didit alumnus and currently the Founder & Managing Director at Alphametic, a company providing SEO, SEM, Digital Marketing, and other services. Matt and I recently caught up and we discuss how marketers should think about adding video — a medium that has grown vastly in importance in the past several years — into an editorial calendar.
Matt and I had a much more in-depth interview where we discuss when to use high production vs lower production video as well as video types. We also discussed the evolution of SEO and best practices in digital marketing.