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AI

Kate Bradley Chernis, of Lately.ai, on leveraging AI in social media marketing

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Branding

Vladimer Botsvadze, speaker, business coach, and thought leader, on the power of personal branding in the age of AI

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Social Media

No, My Twitter Checkmarks are NOT Endorsements of Twitter or Elon

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Social Media

Elon at Possible, Can Keywords & Filters save Twitter?

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Events

Imagine… Midjourney’s POV on Elon “passing the torch”

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Social Media

Additional Thoughts on a Brand-Safe Twitter Ad Product

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CSR - Social Impact

Marques Ogden on teambuilding, podcasting, and the power of business testimonials

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Branding

Bant Breen, of Qnary, on reputation management for business executives

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Ad-Mar-Tech

Jon Loomer, of Jon Loomer Digital, on Meta/Facebook advertising, AI, and the power of video

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B2B

Christina Kay, of ResellerRatings, on harnessing the power of user generated content

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Social Media

My 10 picks for Twitter CEO (Elon’s poll shows most users want a replacement)

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Advertising

Elon and MrBeast. Twitter CPM for creators doesn’t need to match YouTube – Here’s Why

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Social Media

Trumps “Evil” Plan to Steal Twitter’s Active Members?

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Social Media

Trump’s to use Twitter to drive Truth Social? Return in Two Stages

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Influencer Marketing

Nisarg Shah, of Affable.ai, on the future of Influencer Marketing

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eCommerce

Gina Bianchini, of Mighty Networks, on building better Online Communities

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Ad-Mar-Tech

Casey Saran, of Spaceback, on cutting through the clutter with Social Display Ads

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Social Media

Rand Fishkin on Twitter Bots and Elon Musk’s Fake Followers

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Influencer Marketing

Brendan Kane on what Elon Musk should do with Twitter

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SEO

Stephan Spencer on lessons that SEO professionals can teach social media marketers

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Branding

Klaus Werner – Global Industrial on evaluating new mid-funnel marketing channels

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Influencer Marketing

Ishveen Anand on influencer / sports marketing best practices for marketers

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Social Media

Erik Huberman: “TikTok has done an incredible job”

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Branding

Mitch Joel on fixing Facebook

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Advertising

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

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Promotions & Sweepstakes

Wait, don’t launch that sweepstakes yet! Jack Paxton @ VYPER Prize Tips

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Public Relations

Lisa Buyer on how short-term thinking undermines proper investment in earned media

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Influencer Marketing

Clayton Reid: Paid Social reached the “tipping point” Paid social and influencers are taking over.

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Advertising

Creating Online Demand (not just harvesting it) Using Video – Dennis Yu

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Social Media

Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce

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The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

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