Sign in
Join
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Sign in
Welcome!
Log into your account
your username
your password
Forgot your password?
Create an account
Privacy Policy
Sign up
Welcome!
Register for an account
your email
your username
A password will be e-mailed to you.
Privacy Policy
Password recovery
Recover your password
your email
Search
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
CONFERENCE COVERAGE
Recent Blogs
AI
Adrian Fagerlund, of Linkby, on Performance PR and winning AI visibility
Kevin Lee
-
September 23, 2026
0
AI
Bob Tripathi, of TheVibeMarketing.ai, on Generative Engine Optimization and multi channel marketing
Kevin Lee
-
June 25, 2026
0
AI
John Busby, of Centerfield, on the new SEO: optimizing for LLMs, dark social, and walled gardens
Kevin Lee
-
June 3, 2026
0
SEO
Answer engine optimization (AEO) vs Generative Engine Optimization (GEO) or AIO?
Kevin Lee
-
June 13, 2025
0
SEO
Elmer Boutin, of Milestone Inc., on the future of SEO and web visibility
Kevin Lee
-
April 3, 2025
0
AI
Mary-Anne da’Marzo, of Firebelly Media, on the evolution of digital marketing strategies
Kevin Lee
-
February 19, 2025
0
SEO
Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI
Kevin Lee
-
December 18, 2024
0
SEO
Kelvin Newman, of brightonSEO, on the evolution of SEO events & the current and future state of search visibility
Kevin Lee
-
June 26, 2024
0
AI
Dixon Jones, of Inlinks, on SEO in age of AI, the future of link building, and the potential of JavaScript-based SEO tools
Kevin Lee
-
April 11, 2024
0
AI
Ray Grieselhuber, of DemandSphere, on SEO strategy for large sites (+why SEO teams should rebrand as “AI experts”)
Kevin Lee
-
March 20, 2024
0
AI
Peter Erickson, of VOICE & AI, on the future of AI-powered Voice Search
Kevin Lee
-
March 15, 2024
0
SEO
Michel van Luijtelaar, of GMBapi.com, on the evolution of local search and SEO
Kevin Lee
-
March 13, 2024
0
AI
Greg Gifford, of SearchLab, on local search optimization in the age of AI
Kevin Lee
-
February 20, 2024
0
Public Relations
Kevin Rowe, of PureLinq, on the evolution of digital PR in the age of AI
Kevin Lee
-
February 15, 2024
0
Content Marketing
Duane “DJ” Sprague and Scott Brandley, of Shopper Approved, on online reputation management for e-commerce (plus free e-Book!)
Kevin Lee
-
February 13, 2024
0
eCommerce
Gregory Elfrink, of Empire Flippers, on marketing lessons gleaned from selling online businesses
Kevin Lee
-
February 2, 2024
0
AI
Kevin Lee and Mike Grehan on the future of SEO and AI
Kevin Lee
-
January 4, 2024
0
AI
Samir Patel, of GrowthMachines, on AI’s impact on SEO
Kevin Lee
-
December 26, 2023
0
SEO
Amanda Jordan, of RicketyRoo, on helping small businesses improve their local SEO
Kevin Lee
-
December 4, 2023
0
SEO
Mordy Oberstein, of Wix, on the past and future of SEO
Kevin Lee
-
November 22, 2023
0
SEO
Atiba de Souza, of Client Attraction Pros, on mastering Video SEO
Kevin Lee
-
November 20, 2023
0
SEO
Will Critchlow, of SearchPilot, on SEO A/B testing and AI’s role in the future of organic optimization
Kevin Lee
-
November 17, 2023
0
SEO
Shawn Huber, of LastMile Retail, on helping Google crawl your site & hyperlocal SEO best practices
Kevin Lee
-
November 9, 2023
0
AI
Ashley Segura, of TopHatContent, on topic ideation, content creation, and influencers in the age of AI
Kevin Lee
-
November 8, 2023
0
Content Marketing
Ola King on future-proofing SEO, storytelling, influencer marketing, and why SEO is a UX discipline
Kevin Lee
-
November 7, 2023
0
Public Relations
Andrew Holland, of JBH, on the power of digital PR in SEO
Kevin Lee
-
November 1, 2023
0
AI
Julia McCoy, of Content at Scale, on SEO in the age of AI-generated content
Kevin Lee
-
November 1, 2023
0
AI
SEO implications of Google Bard & Bing ChatGPT’s Hallucinogenic visions.
Kevin Lee
-
October 29, 2023
0
AI
How AI changes the SEO landscape: a conversation with Kevin Lee and Steffen Horst
Kevin Lee
-
August 16, 2023
0
AI
Michael Akkerman, of Beach Road Consulting, on the evolution of search in the age of AI and why strategy is “a team sport”
Kevin Lee
-
February 15, 2023
0
1
2
Page 1 of 2
Most Read
Andrew Buckman, of Publisher Collective, on how publishers can thrive beyond search
November 4, 2026
Melissa Anderson, of Search.com, on building trust in the AI era
October 30, 2026
Jared Lapin, of Consumable, on the untapped potential of audio advertising
October 15, 2026
Sara Rosoff on meeting customers where they shop
October 7, 2026
Company
Trending
Public Relations
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Content Marketing
Content Marketing: the Secret Weapon of CRM
Categories
The Strategic CMO
63
AI
61
Advertising
56
eCommerce
56
B2B
52
Events
50
Ad-Mar-Tech
48
