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HomeNewseCommerceGregory Elfrink, of Empire Flippers, on marketing lessons gleaned from selling online...

Gregory Elfrink, of Empire Flippers, on marketing lessons gleaned from selling online businesses

Gregory Elfrink is Director or Marketing at Empire Flippers, a curated marketplace for buying and selling online businesses. Such businesses include ecommerce, SaaS, content sites, FBA, and more. Gregory has a wealth of knowledge about what makes these online businesses tick, what makes them succeed, and causes them to fail, and so I was very glad to catch up with for an extended conversation for the eMarketing Association.

We cover a lot of topics in this conversation that should be of value to anyone involved in online business today, including:

  • The degree to which SEO can cause an online business to succeed or fail.
  • The negative impact of Google’s recent “Helpful Content” update on many content-focused online businesses.
  • The rise of “zero-click” searches.
  • The resurgence of direct mail as a marketing channel.
  • The importance of diversifying revenue streams in business, particularly for content affiliate sites, to reduce concentration risk and increase valuation.
  • The pros and cons of in-house marketing teams versus agencies.
  • How proprietors of online businesses should prepare their properties for sale.
  • M&A marketing trends.
  • The importance of content creation in terms of building trust and engagement with potential customers.
  • Best practices for ideating content, including looking for inspiration from other people and feeding curiosity through great content.
  • The importance of understanding the emotional needs of customers when selling products.
  • The importance of transparency and honesty in marketing.

I learned a lot in this interview and hope you do too.


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