Vladimer Botsvadze is a noted speaker, business coach, and thought leader with a lot to say about digital marketing, social media, and the power of personal branding. As his LinkedIn profile notes, Vladimir “has more than 15 years of international experience in marketing and innovation with a proven track record of guiding executives and top brands worldwide to initiate change, drive growth, and position brands as market leaders in their industries,” and he’s been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and other media outlets.
I wanted to touch base with Vladimer to discuss his own personal branding journey and expose the eMarketing Association’s audience to his views on social media, AI, community-building, and the future of marketing and advertising. We discuss many topics along the way, including:
- The importance of personal branding in today’s marketing landscape.
- How personal branding is the key to sustainable competitive advantage in the age of AI.
- Examples of individuals who have been exceptionally successful using social media for personal branding.
- Why individuals and brands should prioritize content co-creation and partnerships with other creators, rather than solely focusing on content creation and editorial calendaring.
- How audience and community need to be distinguished from each other.
- The importance of trust, personal branding, and networking in digital marketing.
- Why consumers’ trust in advertising is diminishing.
- How many large brands fail to build authentic connections on social media, instead preferring to “broadcast” to online communities.
- Why curiosity and agility are key to growth in today’s fast-paced digital landscape.
