Search engine queries tell us a lot about the consumer and what they want right now. One other really strong signal about what a consumer might be interested in or willing to consider is location, both at home/work and on-the-go.
This interview is a chat with Dan Dillon, Vice President, Marketing, at Reveal Mobile, Raleigh, North Carolina-based SAAS company whose VISIT tool provides marketers with location-based analytics, audience generation, and attribution reporting. Dan and I discuss how the rush to drive post-pandemic foot traffic is being driven by location-based marketing.
The full interview covered a lot of other best practices in the application of location-data to targeting within the digital landscape. We also discussed how the IDFA changes result in a smaller data set as the consumers opt-out of tracking.