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Best Channels – Where the Customers Are – Chaitenya Razdan, Care + Wear

It’s often fun to talk to startup founders who have a social impact product. Not all social impact products are environmental.

I enjoyed talking to Chaitenya (Chat) Razdan, Founder & CEO at Care + Wear, a provider of innovative health-wear focused on creating positive garment experiences for people everywhere when they happen to be in a healthcare environment. Chat and I discuss Care + Wear’s digital channels and partnerships, along with the Chat’s experience in leading entrepreneurship workshops at Parson’s School of Design.

The key channel takeaway is that you use the channel that gets you in front of the customer.

In the full interview, we discussed the origin story as well as the product roadmap and how exuberant customers and healthcare professionals become advocates for the products.


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