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Influencer Marketing dos and don’ts from Rachel Greenberg

It’s instructive to have conversations with folks who bridge the world of startup finance and the marketing world.

Rachel Greenberg is one of those people – is a Startup Advisor, and Business Consultant, often tasked with marketing strategy and execution. In this segment, Kevin and Rachel discuss how marketers should approach influencer marketing, the pros and cons of this channel, and the types of agreements that should be negotiated with influencers.

In the full interview, Rachel and I discuss other topics including issues relevant to startups, early-stage investors, email marketing, and how to allocate startup budgets.

 

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