Sometimes the creative teams and media teams are at different agencies. However, great creative is critical to the success of a media campaign.
Michael Hubbard, CEO at Media Two Interactive, a media buying agency in Raleigh, North Caroline and I discuss creative optimization strategy’s impact on digital media buying.
Right message, right time, right audience. All three need to align. Sometimes even right-place.
In the full-length interview, Michael and I discuss media buying, including how the pandemic has altered the digital media ecosystem. We also discuss recommendations for marketers seeking to optimize digital performance.