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Recent Blogs
Market Research
Winston Li, of Arima, on Democratizing Media Mix Modeling
Kevin Lee
-
September 26, 2022
0
Media
David J. Moore, CEO, BIGtoken Discusses Programmatic Privacy
Kevin Lee
-
December 27, 2021
0
Advertising
Michael Rodov, AdNode: Agency automation is here to stay
Kevin Lee
-
October 18, 2021
0
Advertising
Michael Blanche and Jon Lowen on the evolution of cannabis industry marketing
Kevin Lee
-
October 13, 2021
0
Advertising
FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans
Kevin Lee
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September 18, 2021
0
Advertising
Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency
Kevin Lee
-
September 16, 2021
0
Ad-Mar-Tech
Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with IVT
Kevin Lee
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September 9, 2021
0
Advertising
Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman
Kevin Lee
-
July 23, 2021
0
Advertising
Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market Power Driving Optimization
Kevin Lee
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July 14, 2021
0
Branding
Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection
Kevin Lee
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July 13, 2021
0
Creativity
Creative Optimization Strategies as Media Leverage – Michael Hubbard
Kevin Lee
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May 25, 2021
0
Media
Location – Location – Location DATA. Driving Foot Traffic With Geo-Targeting
Kevin Lee
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May 25, 2021
0
Media
Who Should “Own” DCO / Creative Optimization – Oli Marlow of Ad-Lib Shares Best Practices
Kevin Lee
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February 20, 2021
0
Advertising
The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly
Kevin Lee
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February 13, 2021
0
Media
Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite
Kevin Lee
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November 21, 2020
0
Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Steven Baldwin
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October 4, 2019
0
Media
So, now I’m a “Gawker Stalker” (and brand unsafe)
Kevin Lee
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August 7, 2019
0
Most Read
Fractional Agency Model is Superior to Fractional CMO or Freelancer
October 4, 2025
Henry Innis, of Mutinex, on the evolution and challenges of Marketing Mix Models
September 30, 2025
Dave Gwozdz, of Spottail Digital, on streamlining and simplifying adtech
September 16, 2025
Kris Johns, of AdGood, on making CTV advertising affordable for nonprofits
September 15, 2025
