Sign in
Join
Podcasts
CLIPS
EVENTS COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
GET INVOLVED
B2B Conference Miami April 29 and 30
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Sign in
Welcome!
Log into your account
your username
your password
Forgot your password?
Create an account
Privacy Policy
Sign up
Welcome!
Register for an account
your email
your username
A password will be e-mailed to you.
Privacy Policy
Password recovery
Recover your password
your email
Search
Podcasts
CLIPS
EVENTS COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
GET INVOLVED
B2B Conference Miami April 29 and 30
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
Podcasts
CLIPS
EVENTS COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
GET INVOLVED
B2B Conference Miami April 29 and 30
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
Home
News
Media
Media
Recent Blogs
Media
Brian Conlan, of DAX US, on the evolution of programmatic audio advertising
Kevin Lee
-
January 15, 2026
0
Market Research
Winston Li, of Arima, on Democratizing Media Mix Modeling
Kevin Lee
-
September 26, 2022
0
Media
David J. Moore, CEO, BIGtoken Discusses Programmatic Privacy
Kevin Lee
-
December 27, 2021
0
Advertising
Michael Rodov, AdNode: Agency automation is here to stay
Kevin Lee
-
October 18, 2021
0
Advertising
Michael Blanche and Jon Lowen on the evolution of cannabis industry marketing
Kevin Lee
-
October 13, 2021
0
Advertising
FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans
Kevin Lee
-
September 18, 2021
0
Advertising
Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency
Kevin Lee
-
September 16, 2021
0
Ad-Mar-Tech
Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with IVT
Kevin Lee
-
September 9, 2021
0
Advertising
Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman
Kevin Lee
-
July 23, 2021
0
Advertising
Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market Power Driving Optimization
Kevin Lee
-
July 14, 2021
0
Branding
Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection
Kevin Lee
-
July 13, 2021
0
Creativity
Creative Optimization Strategies as Media Leverage – Michael Hubbard
Kevin Lee
-
May 25, 2021
0
Media
Location – Location – Location DATA. Driving Foot Traffic With Geo-Targeting
Kevin Lee
-
May 25, 2021
0
Media
Who Should “Own” DCO / Creative Optimization – Oli Marlow of Ad-Lib Shares Best Practices
Kevin Lee
-
February 20, 2021
0
Advertising
The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly
Kevin Lee
-
February 13, 2021
0
Media
Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite
Kevin Lee
-
November 21, 2020
0
Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Steven Baldwin
-
October 4, 2019
0
Media
So, now I’m a “Gawker Stalker” (and brand unsafe)
Kevin Lee
-
August 7, 2019
0
Most Read
Brianna Gays, of Smartly, on the convergence of entertainment and AI in modern marketing
August 17, 2026
Scott Gillum on the hidden buyer journey in B2B marketing
July 28, 2026
Eric Frankel, of AdGreetz, on dynamic creative optimization for brands and SMBs
July 23, 2026
Aniket Deosthali, of Envive AI, on winning E commerce in the age of AI shoppers
July 22, 2026