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Recent Blogs
Market Research
Winston Li, of Arima, on Democratizing Media Mix Modeling
Kevin Lee
-
September 26, 2022
0
Media
David J. Moore, CEO, BIGtoken Discusses Programmatic Privacy
Kevin Lee
-
December 27, 2021
0
Advertising
Michael Rodov, AdNode: Agency automation is here to stay
Kevin Lee
-
October 18, 2021
0
Advertising
Michael Blanche and Jon Lowen on the evolution of cannabis industry marketing
Kevin Lee
-
October 13, 2021
0
Advertising
FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans
Kevin Lee
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September 18, 2021
0
Advertising
Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency
Kevin Lee
-
September 16, 2021
0
Ad-Mar-Tech
Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with IVT
Kevin Lee
-
September 9, 2021
0
Advertising
Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman
Kevin Lee
-
July 23, 2021
0
Advertising
Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market Power Driving Optimization
Kevin Lee
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July 14, 2021
0
Branding
Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection
Kevin Lee
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July 13, 2021
0
Creativity
Creative Optimization Strategies as Media Leverage – Michael Hubbard
Kevin Lee
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May 25, 2021
0
Media
Location – Location – Location DATA. Driving Foot Traffic With Geo-Targeting
Kevin Lee
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May 25, 2021
0
Media
Who Should “Own” DCO / Creative Optimization – Oli Marlow of Ad-Lib Shares Best Practices
Kevin Lee
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February 20, 2021
0
Advertising
The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly
Kevin Lee
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February 13, 2021
0
Media
Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite
Kevin Lee
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November 21, 2020
0
Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Steven Baldwin
-
October 4, 2019
0
Media
So, now I’m a “Gawker Stalker” (and brand unsafe)
Kevin Lee
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August 7, 2019
0
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