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CONFERENCE COVERAGE

Recent Blogs

Media

Brian Conlan, of DAX US, on the evolution of programmatic audio advertising

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Market Research

Winston Li, of Arima, on Democratizing Media Mix Modeling

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Media

David J. Moore, CEO, BIGtoken Discusses Programmatic Privacy

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Advertising

Michael Rodov, AdNode: Agency automation is here to stay

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Advertising

Michael Blanche and Jon Lowen on the evolution of cannabis industry marketing

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Advertising

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

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Advertising

Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency

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Ad-Mar-Tech

Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with IVT

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Advertising

Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman

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Advertising

Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market Power Driving Optimization

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Branding

Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection

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Creativity

Creative Optimization Strategies as Media Leverage – Michael Hubbard

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Media

Location – Location – Location DATA. Driving Foot Traffic With Geo-Targeting

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Media

Who Should “Own” DCO / Creative Optimization – Oli Marlow of Ad-Lib Shares Best Practices

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Advertising

The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly

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Media

Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite

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Ad-Mar-Tech

Strategic CMO: David Levin of Bob’s Discount Furniture

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Media

So, now I’m a “Gawker Stalker” (and brand unsafe)

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