Michael Blanche and Jon Lowen on the evolution of cannabis industry marketing


It’s been interesting to see how different marketers, agencies and platform providers are dealing with regulated industries or industries where some platforms have implemented strict policies.

I interviewed Michael Blanche and Jon Lowen, of Surfside, a leading provider of advertising and customer data technology focused on the cannabis industry. In this segment, the we discuss the evolution of the cannabis industry and marketing best practices for this industry.

The full interview includes the backstory for the company and how marketing within the cannabis industry is evolving.