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Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection

David Berkowitz (the marketer, not the other one, he has some fun stories where folks get confused) and I have known each other for decades and it’s always great to brainstorm. In this interview, David and I discuss how and when to add a new channel or feature to the marketing mix

The full interview is below and we discussed brand voice, creative excellence, and emerging channels such as digital OOH (Out of Home)

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