It is always great to chat with folks who helped launch the Internet. One of those people is David J. Moore who used to compete with my company Didit (a bit) when he was Founder of 24/7 Real Media.
David is a digital ad entrepreneur & executive, former IAB chairman, current IAB board member since 2001, and Chairman, CEO and Founder of 24/7 Real Media.
In this segment, David and I discuss how privacy and transparency concerns are changing the programmatic marketing ecosystem.
In the full interview, we discuss the origin story behind the merger of BritePool and BIGtoken and how an opt-in audience with rich data allows for the creation and use of look-alike audiences. We discussed how his company’s system helps CPG companies lacking one-to-one relationships with consumers.
We also cover the erosion of cookies and its implications on the ecosystem.