Its not often that I interview someone at a brand where best practices in SEO are integrated fully into the business model. G2 is one of those brands. Therefore, I was excited to talk to Amanda Malko CMO at G2, a peer-to-peer review site. Many folks don’t know that G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. In this segment, Amanda nd I discuss the role of SEO in G2’s success, why SEO is the gateway to a marketer’s brand, and how the benefits of a sound SEO strategy can compound over time, providing a foundation for future success.
We didn’t just discuss SEO though.
Amanda and I discuss the G2 platform, how reviews are curated and categorized, how companies can benefit from using the customer reviews channel to gain visibility and build trust, and other issues germane to B2B marketing.