Thursday, March 28, 2024
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Michael Rodov, AdNode: Agency automation is here to stay

In this interview I discuss the efficiencies or lack thereof when it comes to placing and reconciling insertion orders in digital media. My guest, Michael Rodov is Co-Founder & CEO at AdNode, a company whose software automates the planning, reporting, reconciliation, and optimization process in direct advertising. In this segment, Michael explains why agency automation is here to stay.

In the full interview, we discussed the origin story for the AdNode platform and how there are many moving pieces that relate to the proper fulfillment of an IO, and how automation for validation makes things easier for both the agency and the publisher.

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