Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business.
Victor and I were discussing over-hyped marketing channels and platforms and he shared words of wisdom on taking a second look at the metrics and not only accepting the data in a dashboard provided by a platform.
In the full interview, Victor and I did a deep dive into several other great topics, including how Evite has transformed itself to deal with massive changes in how consumers and businesses get together, from in-person to on-line.
