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Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite

Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business.

Victor and I were discussing over-hyped marketing channels and platforms and he shared words of wisdom on taking a second look at the metrics and not only accepting the data in a dashboard provided by a platform.

In the full interview, Victor and I did a deep dive into several other great topics, including how Evite has transformed itself to deal with massive changes in how consumers and businesses get together, from in-person to on-line.

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