We generally don’t think of Clorox as a DTC company, but increasingly, brands find themselves driven to forge direct relationships with customers for at least some of their brands and SKUs. Clorox is one of those brands and Jackson Jeyanayagam leads that effort for Clorox.
That puts Jackson in a unique position to meld the brand essence into marketing messages that not only build a brand but also drive sales. While we discussed DTC marketing in the overall interview, one of my favorite segments of the interview was where we discussed social impact and brands.
If you loved our discussion of social impact you’ll enjoy the full interview, in two parts.