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Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency

If you aren’t talking to the right audience, you are wasting media dollars!

In this segment I interview both Marilois Snowman, CEO & Founder, and Jenna Umbrianna, Chief Development Architect, of Mediastruction, a Boston-based, data-led, cross-channel media planning and buying agency. Marilois and Jenna discuss with me the issue of media waste famously summarized by John Wanamaker, who stated that “half the money I spend on advertising is wasted; the trouble is, I don’t know which half” in the context of digital media buying.

In the full podcast, we discuss insights about digital media buying, data modeling, the importance of great creative, and other issues relevant to digital media buying and digital marketing.

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