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Creators vs. Influencers: Key Differences and Why They Matter for Brands

Rebecca O'Carroll - 0
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Stephen Plume on the importance of strategic pricing decisions

Kevin Lee - 0
Tech Commentary

Continued Adventure – MooBerry & Co Wealth Management Consulting, Belgium.

Kevin Lee - 0
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New Chapter @ Expo West

Rebecca O'Carroll - 0
Influencer Marketing

Deirdre McGlashan, of Stagwell Global, on customer journeys, brand truth & cultivating relationships with influencers

Kevin Lee - 0
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Scott Breitenother, of Brooklyn Data Co., on building strong foundations for data strategy

Kevin Lee - 0
Analytics

Jim Sterne, of Target Marketing of Santa Barbara, on analytics in the age of AI, the revival of IRL events, and the power of...

Kevin Lee - 0
Health

Asya Paloni, of Welltory, on strategies to boost health app user engagement & retention

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Andrew Yeung, of Andrew’s Mixers, on being “The Gatsby of Silicon Alley”

Kevin Lee - 0
Analytics

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

Kevin Lee - 0
Data

Data Privacy and Marketing: Navigating 2024 Regulations and Consumer Trust

Lomit Patel - 0
SEO

Mordy Oberstein, of Wix, on the past and future of SEO

Kevin Lee - 0
Startup Marketing

Etai Rahmil, of Pure Over, on using organic relationships to build product support

Kevin Lee - 0
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Why I love being a Marketing Mad Scientist (podcast)

Kevin Lee - 0
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Beyond George Santos: It’s time for verified company affiliation in LinkedIn!

Kevin Lee - 0
Tech Commentary

Internal RSS or Data fail at MSN?

Kevin Lee - 0
Social Media

My 10 picks for Twitter CEO (Elon’s poll shows most users want a replacement)

Kevin Lee - 0
Uncategorized

5 Reasons the AFP should go paperless!

Kevin Lee - 0
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The Elusive Case Study – Experimenting on Oneself Experiment #1

Kevin Lee - 0
Influencer Marketing

Brendan Kane on what Elon Musk should do with Twitter

Kevin Lee - 0
Entrepreneurship

Eric Satz, Founder, Alto Solutions on Trust Building for Startups

Kevin Lee - 0
Advertising

Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency

Kevin Lee - 0
Ad-Mar-Tech

Tal Hayek on targeting audiences based on their position within the customer journey

Kevin Lee - 0
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Focus Groups – Avoiding Groupthink – Zoom vs In-Person Research

Kevin Lee - 0
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Legal issues for 2020: Covid-19, Privacy and More.

Kevin Lee - 0
Public Relations

### @ the end of a Press Release

Kevin Lee - 0
Public Relations

Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently

Steven Baldwin - 0

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The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

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