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CONFERENCE COVERAGE

Recent Blogs

Data

David Joosten, of GrowthLoop, on the power of first party data activation

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Ad-Mar-Tech

William A. (“Bill”) Lederer, of Madtech.ai, on the evolution of marketing decision intelligence

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Data

Henry Innis, of Mutinex, on the evolution and challenges of marketing mix models

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AI

Mark Heynen, of Knap Inc., on the importance of data control in AI

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Data

Keith Jensen, of Engine, on the power of centralized data + traveltech for business

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Data

Janet Gehrmann, of Scoop Analytics, on the future of analytics and BI tools

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Data

Ryan Janssen, of Zenlytic, on the power of AI-driven Business Intelligence tools

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Data

Pratik Bhadra, of Netcore Cloud and Unbxd, on advancements in e-commerce and personalization strategies

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Analytics

Batu Sat, of Mall IQ, on leveraging geo-location data for marketing

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Data

Mike Gunderson, of Gunderson Direct, on using digitally-enabled direct mail for hyper-personalized marketing

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Data

Data Privacy and Marketing: Navigating 2024 Regulations and Consumer Trust

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Data

Michelle Covey, of GS1 US, on improving product trackability throughout the global supply chain

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Ad-Mar-Tech

Duane Brown, of Take Some Risk, Inc., on maximizing results in digital advertising

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Analytics

Zack Edgmon, of SmartScout, on analytics for the Amazon Marketplace

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Analytics

Adhithi Aji, of Adrich, on realtime consumption tracking for DTC brands

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Ad-Mar-Tech

Abe Mezrich, of MediaWallah, on identity resolution, data privacy, and targeted advertising

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Ad-Mar-Tech

Katrina Wong, of Twilio, on the power of CDPs

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Advertising

Kate Brady, of PepsiCo, on next-gen tools for building consumer connections

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Agencies

Chris Comstock,of Claravine, on busting organizational data silos

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Ad-Mar-Tech

Adam Gelles and Rich Sobel on Data Clean Rooms

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Data

Tony Pham, of Superlayer.io, on Web 3.0

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B2B

Jake Pasini, VP Strategy & Analytics at Listrak, on cross-channel message orchestration

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Data

Allan Levy – IOS changes are radically changing email marketing

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B2B

Stirista’s Vincent Pietrafesa on budgeting best practices for segmentation marketing

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Advertising

Steve Silvers – Prepare for the Post-Cookie Era

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Analytics

Jim Sterne: Data Silos are Political – Not a Technical Problem

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Ad-Mar-Tech

Tom Coburn on Jebbit’s State of Consumer Data Trust Study

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Advertising

Embracing New Channels and Marketing Methodologies – Jeff Nicholson, Tracer

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Ad-Mar-Tech

The Rise of Data Collaboration – Matt Kilmartin, Habu

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