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Analytics
Analytics
Recent Blogs
Analytics
Jeff Cherkassky and Jill Randell, of Fuse, on building a better system to handle critical marketing data
Kevin Lee
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January 22, 2026
0
Analytics
Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world
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May 1, 2024
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Batu Sat, of Mall IQ, on leveraging geo-location data for marketing
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March 18, 2024
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Jim Sterne, of Target Marketing of Santa Barbara, on analytics in the age of AI, the revival of IRL events, and the power of...
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March 4, 2024
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Scott Simonelli, of Veritonic, on audio analytics and sonic branding
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Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration
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Michael Facchin, of Ad Badger, on Amazon’s new, powerful advertising tools
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Zack Edgmon, of SmartScout, on analytics for the Amazon Marketplace
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Digital Marketing Oldtimer Quiz, the UTM (Blast from the past)
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Fei Wang, of Source Medium, on best practices for data and analytics
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Dennis Kelly, of Postalytics, on using tech to bring direct mail marketing into the 21st Century
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Phillip Lomax, of MediaScience, on measuring audience response with next-gen tech, storytelling, and brand safety
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Adhithi Aji, of Adrich, on realtime consumption tracking for DTC brands
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AI
Michael Akkerman, of Beach Road Consulting, on the evolution of search in the age of AI and why strategy is “a team sport”
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Agencies
Chris Comstock,of Claravine, on busting organizational data silos
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Ad-Mar-Tech
Ryan Riggin, of Inuvo, on content, creativity, influencers, and omnichannel marketing
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Ad-Mar-Tech
Adam Gelles and Rich Sobel on Data Clean Rooms
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Ad-Mar-Tech
David Friedman, of AutonomyWorks, on helping people on the Autistic spectrum reach their full potential
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Analytics
Jim Sterne: Data Silos are Political – Not a Technical Problem
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