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Analytics

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

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Analytics

Batu Sat, of Mall IQ, on leveraging geo-location data for marketing

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Analytics

Jim Sterne, of Target Marketing of Santa Barbara, on analytics in the age of AI, the revival of IRL events, and the power of...

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Analytics

Scott Simonelli, of Veritonic, on audio analytics and sonic branding

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Analytics

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

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Advertising

Michael Facchin, of Ad Badger, on Amazon’s new, powerful advertising tools

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Analytics

Zack Edgmon, of SmartScout, on analytics for the Amazon Marketplace

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Analytics

Digital Marketing Oldtimer Quiz, the UTM (Blast from the past)

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Analytics

Fei Wang, of Source Medium, on best practices for data and analytics

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Analytics

Dennis Kelly, of Postalytics, on using tech to bring direct mail marketing into the 21st Century

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Analytics

Phillip Lomax, of MediaScience, on measuring audience response with next-gen tech, storytelling, and brand safety

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Analytics

Adhithi Aji, of Adrich, on realtime consumption tracking for DTC brands

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AI

Michael Akkerman, of Beach Road Consulting, on the evolution of search in the age of AI and why strategy is “a team sport”

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Agencies

Chris Comstock,of Claravine, on busting organizational data silos

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Ad-Mar-Tech

Ryan Riggin, of Inuvo, on content, creativity, influencers, and omnichannel marketing

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Ad-Mar-Tech

Adam Gelles and Rich Sobel on Data Clean Rooms

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Ad-Mar-Tech

David Friedman, of AutonomyWorks, on helping people on the Autistic spectrum reach their full potential

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Analytics

Jim Sterne: Data Silos are Political – Not a Technical Problem

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The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

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