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Analytics
Recent Blogs
Analytics
Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world
Kevin Lee
-
May 1, 2024
0
Analytics
Batu Sat, of Mall IQ, on leveraging geo-location data for marketing
Kevin Lee
-
March 18, 2024
0
Analytics
Jim Sterne, of Target Marketing of Santa Barbara, on analytics in the age of AI, the revival of IRL events, and the power of...
Kevin Lee
-
March 4, 2024
0
Analytics
Scott Simonelli, of Veritonic, on audio analytics and sonic branding
Kevin Lee
-
December 21, 2023
0
Analytics
Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration
Kevin Lee
-
December 11, 2023
0
Advertising
Michael Facchin, of Ad Badger, on Amazon’s new, powerful advertising tools
Kevin Lee
-
October 19, 2023
0
Analytics
Zack Edgmon, of SmartScout, on analytics for the Amazon Marketplace
Kevin Lee
-
September 22, 2023
0
Analytics
Digital Marketing Oldtimer Quiz, the UTM (Blast from the past)
Kevin Lee
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September 18, 2023
0
Analytics
Fei Wang, of Source Medium, on best practices for data and analytics
Kevin Lee
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September 5, 2023
0
Analytics
Dennis Kelly, of Postalytics, on using tech to bring direct mail marketing into the 21st Century
Kevin Lee
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August 10, 2023
0
Analytics
Phillip Lomax, of MediaScience, on measuring audience response with next-gen tech, storytelling, and brand safety
Kevin Lee
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August 7, 2023
0
Analytics
Adhithi Aji, of Adrich, on realtime consumption tracking for DTC brands
Kevin Lee
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February 20, 2023
0
AI
Michael Akkerman, of Beach Road Consulting, on the evolution of search in the age of AI and why strategy is “a team sport”
Kevin Lee
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February 15, 2023
0
Agencies
Chris Comstock,of Claravine, on busting organizational data silos
Kevin Lee
-
November 16, 2022
0
Ad-Mar-Tech
Ryan Riggin, of Inuvo, on content, creativity, influencers, and omnichannel marketing
Kevin Lee
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October 29, 2022
0
Ad-Mar-Tech
Adam Gelles and Rich Sobel on Data Clean Rooms
Kevin Lee
-
October 28, 2022
0
Ad-Mar-Tech
David Friedman, of AutonomyWorks, on helping people on the Autistic spectrum reach their full potential
Kevin Lee
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October 23, 2022
0
Analytics
Jim Sterne: Data Silos are Political – Not a Technical Problem
Kevin Lee
-
August 16, 2021
0
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September 30, 2025
Dave Gwozdz, of Spottail Digital, on streamlining and simplifying adtech
September 16, 2025
Kris Johns, of AdGood, on making CTV advertising affordable for nonprofits
September 15, 2025
