This decade might be coined the decade of data, both in terms of the newly found power of data, as cloud infrastructures come of-age, and the headwinds as privacy and security implications surrounding data become more important.
I had a chance to interview Matt Kilmartin, Co-Founder and CEO of Habu, a data clean room software company enabling privacy-safe data intelligence and data infrastructure. In this segment, Matt and I discuss how data collaboration will change in the next three to five years.
Matt and I had a more in-depth conversation as well and covered a range of issues relevant to marketers seeking to collaborate on data projects without running afoul of privacy protection regulations.
We also discussed the different ways organizations of different sizes might approach data differently.