Embracing New Channels and Marketing Methodologies – Jeff Nicholson, Tracer

jeff nicholson

With new channels come new marketing methodologies.

Jeff Nicholson, Co-Founder and CEO of Tracer, a data intelligence platform built to solve complex data equations. In this segment, Jeff and I discuss new channels and marketing methodologies, including the transformation of linear television, AR, VR, and voice in the home.

It’s a fun conversation because Jeff started in paid search with a finance and “numbers” background and that came full circle as he founded Tracer centered on data intel.

The full interview goes into more depth on the Tracer origin story and we discuss a range of issues relevant to marketers using data to inform their campaigns.