The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Health

Asya Paloni, of Welltory, on strategies to boost health app user engagement & retention

Linda Bethea, of Danone, on marketing a purpose-driven brand with cross-team collaboration

Thomas Drew, of 1AND1, on making holistic health information more accessible

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Best Channels – Where the Customers Are – Chaitenya Razdan, Care + Wear

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Janet Gehrmann, of Scoop Analytics, on the future of analytics and BI (Business Intelligence) tools

David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

FEATURED ARTICLES

Janet Gehrmann, of Scoop Analytics, on the future of analytics and BI (Business Intelligence) tools

David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

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Janet Gehrmann, of Scoop Analytics, on the future of analytics and BI (Business Intelligence) tools

David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

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Health

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