Tal Hayek on targeting audiences based on their position within the customer journey

tal hayek

Are you ready to buy? Are you still deciding on the brand, retailer or service provider? Consumers are not always ready to buy and marketers want to tune their campaigns to where the consumer is in their customer journey as it relates to their specific product or service.

In the interview below, I chat with Tal Hayek, CEO and co-founder of Acuity Ads Inc., a Toronto-based digital advertising company whose illumin platform helps see through the clutter of programmatic advertising.

The illumin “secret sauce” is using data to impute where the consumer is in their journey towards purchase.

In the fullĀ  interview, Tal discuss the origin story of the company, how advertisers are using the platform, and best practices for maximizing results with programmatic advertising.