I felt sure when I wrote this column on Complete Gut Restore in September 14th, that the AI ad would lose steam. I thought that it was amazing that millions of ad impressions had been purchased with positive ROI.
Today, I see an updated ad, same doctor (who REALLY looks to be AI)…
But first, I also saw this ad today, one I’ve seen before… 18 million ad impressions. Same voiceover as a previous ad, new AI ad scenario.
Back to the “Doctor”
2,103,882 views 1 month ago (That’s 2 million paid impressions in a month)
As marketers we have to think about ads based on the metrics of success. No one buys 19 million impressions unless they ads are working https://www.youtube.com/@madmuscles259 was clearly pivoted into the perfect vehicle for high response video ads.