Lisa Buyer on how short-term thinking undermines proper investment in earned media

Lisa Buyer

I had the pleasure of catching up with Lisa Buyer, CEO & Founder of The Buyer Group. Lisa is an author and subject matter expert on how to blend PR, SEO and Social Media and a speaker for more than 10 years educating brands and marketers on the secrets of getting publicity and exposure using search and social. In this segment, Lisa and I discuss how short-term thinking often undermines appropriate investment in earned media channels, including SEO, content marketing, and social.

In the full interview, Lisa and I discuss how the PR industry has changed in the era of Google and Facebook, the role of journalists and influencers in today’s mediascape, and the phenomenon of brands increasingly operating as publishers.