The pandemic forced many agencies and brands (and many other knowledge-worker businesses) moved to WFH.
According to Brian Dolan, CEO/Founder at WorkReduce, remote work is here to stay.
Brian didn’t just discuss WFH and remote work, we also discussed the broader trends, including how technology has nearly erased geographical borders.
In my opinion, cities where high-end talent live and work, and in-person offices will remain important for the agencies and brands, particularly for training new graduates, and for maximizing productivity in the creative and strategy roles to allow for in-person meetings.
However, there is no denying the seismic shift towards remote work, particularly for the operational and grunt-work that supports any great marketing and media plan.