One of my favorite folks to brainstorm with is Dennis Yu, CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
One of the reasons it’s so much fun to chat with Dennis is that he has one foot firmly planted in strategy and one foot in the hands-on weeds. The combination of both strategy and implementation are critical for social media marketing in particular. Dennis is also extremely giving to all, sharing knowledge and expertise. This interview is a perfect example.
This snackable chunk of the full interview Dennis discusses his realization that creating demand on social media requires strategically boosted video content that tells the marketer’s story without overtly marketing to the viewer.
In the full interview, Dennis and I discuss tips, tricks, and approaches for marketers seeking to create demand on social media, as well as general observations about the future of marketing and the need for brands to create/publish content establishing them as “micro experts” to build trust and brand affinity.
The full interview is 45 minutes, but it’s worth it, in particular if social media and SEO are important to your business or your clients. You’ll learn more in that 45 minutes that some entire conferences.