Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

doug stevenson

Doug Stevenson and I discuss his latest contextual targeting platform. Doug is CEO and co-founder of Quintesse, which utilizes computational linguistics, semantics, sentiment and emotional tone recognition to understand editorial page content. It even looks at portions of pages to determine context. In this segment, Doug discusses how cookie deprecation and other steps taken to limit behavioral targeting data is influencing the demand for contextual marketing solutions.

In the full length interview we discuss the origin story for Quintesse, as well as issues relevant to marketers seeking to use contextual marketing as a privacy-safe marketing channel. We also touch on how a powerful contextual analysis engine can also serve as a brand safety layer.