Outdoor advertising is having a renaissance and digital is driving that trend. I was pleased to have an opportunity to interview Michael Rosen, Chief Revenue Officer at Intersection, a company bridging the digital and physical worlds whose products include LinkNYC, the largest and fastest free public Wi-Fi network in the world. In this segment, Kevin and Michael discuss how Intersection brings the best of digital to the OOH (Out of Home) experience.
In the full interview, we discuss the additional targeting layers that many marketers don’t consider when evaluating outdoor.
We also discuss how QR codes are making outdoor a popular DR choice, not just branding and awareness.