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HomeNewsBtoBLauren Petrullo, of Mongoose Media, on leveraging Facebook, YouTube, and push marketing...

Lauren Petrullo, of Mongoose Media, on leveraging Facebook, YouTube, and push marketing to reach younger audiences

Lauren Petrullo runs Mongoose Media, an Orlando, Florida-based, digital-first marketing agency. A Walt Disney Company alumnus, Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and TickerNews, and is a subject matter expert in Meta advertising, omni-channel marketing, e-commerce SEO, social commerce, and AR/VR for business.

I was thrilled to catch up with Lauren to discuss the latest trends and topics in the fast-moving sphere of digital advertising and marketing, including:

– The common mistake made by business of targeting average customers, instead of their best ones.

– The challenge small businesses face in competing with larger brands in advertising, particularly in acquiring high-quality customer data.

– How small businesses can profitably use Facebook “instant lead” forms, which can capture leads without requiring prospects them to leave the website.

– The importance of proactive measures in digital marketing, such as conducting audits, to identify potential problems early on.

– The importance of marketing on YouTube and leveraging its community aspects, especially when trying to reach younger audiences.

– Mistakes made by hospitality and e-commerce brands, such as running outdated software and poorly managing marketing emails.

– How marketers can create compelling content, even for “boring” industries.

– The importance of aligning marketing and sales efforts to deliver on brand promises.

– The fact that email is hardly “dead” and can prove a valuable marketing channel if used correctly.

– The continued effectiveness of push marketing.

I enjoyed my conversation with Lauren and am grateful that she chose to share her many insights with the eMarketing Association.


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