We all consume media of all kinds.
Video is the form of media proven to deliver the greatest emotional punch and drive other behavior. But sometimes that behavior isn’t directly product related, but is instead curiosity which manifests itself in search (Google and Bing).
Kevin Krim, CEO of EDO, a data, measurement and analytics company for marketing, research and creative professionals. His clients span not only video marketers, but publishers, studios and content creators. Kevin also created ChooseCreativity.org, a non-profit empowering children and adults to build resilience, creative confidence, and social-emotional skills.
In this segment we discuss media interaction effects.
Make sure you watch the full interview for more insights into marketing, media measurement and the importance of great creative, particularly as an increasing percentage of media is auctioned off by household, segment, content type or geography.