Kara Goldin, Founder & CEO, Hint Inc., best known for its award-winning Hint water. In this segment, Kara and I discuss how entrepreneurs should deal with negative comments and criticisms of their projects from established individuals whose words may represent nothing more substantial than uninformed, or antiquated opinion.
Many of the folks I interview for the eMarketing Association are entrepreneurs, but few have written books to share their lessons and motivations with budding entrepreneurs and those deciding whether or not to take the plunge. Kara’s book: “Undaunted: Overcoming Doubts and Doubters” is a fun read. Kara was kind enough to send me a copy, pre-interview along with plenty of Hint and Hint “schwag.” Thanks Kara…
As an entrepreneur who comes from digital marketing it was particularly enjoyable to learn about Kara’s journey.
The full interview is definitely worth your time either as a future entrepreneur or current one. Even non-entrepreneurs can learn from and enjoy Kara’s story. In the full interview, we touch on the history of Hint, issues related to entrepreneurship, and lessons learned. Of course the book is the best way to get the full picture.