Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales

Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz master networker and “Master Connector” Steve Spiro, whose mission is to educate business people on the power of networking. In this segment, Steve discusses if there is a consensus about whether — after a year of virtual online networking — it’s time to move back to face-to-face networking events.

In the full-length interview, Steve and I discussed additional best practices in networking. Is networking marketing? Yes it is, because you are building your personal brand and that personal brand is what gets referrals.