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Home
Authors
Posts by Kevin Lee
Kevin Lee
273 POSTS
0 COMMENTS
https://www.kevinlee.net
Branding
Brand Authenticity is Key for Millennial Marketing
Kevin Lee
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May 13, 2021
0
Technology
Mark Helfman on NFTs (Non-Fungible Tokens) for Marketing / Publishing /...
Kevin Lee
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May 13, 2021
0
Creativity
John Durham Opines – Power of a Good Message
Kevin Lee
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May 13, 2021
0
Sales
Bridging the Divide Between Marketing and Sales Tom Searcy and Carajane...
Kevin Lee
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May 6, 2021
0
Ad-Mar-Tech
Mike Shehan, CEO & Founder, SpotX Opines on the future of...
Kevin Lee
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May 2, 2021
0
Entrepreneurship
Non-Venture Capital Funding Sources – Geri Stengel, President, Ventureneer
Kevin Lee
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April 30, 2021
0
BtoB
Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization
Kevin Lee
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April 9, 2021
0
Research
Qualitative vs. Quantitative Market Research The Right Choice
Kevin Lee
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April 2, 2021
0
Uncategorized
Focus Groups – Avoiding Groupthink – Zoom vs In-Person Research
Kevin Lee
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April 2, 2021
0
Research
Marketing Research Best Practices the GOODQUES Team Weighs In
Kevin Lee
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April 2, 2021
0
Research
Does Market Research Have a Positive ROI? Maria Vorovich & Holland...
Kevin Lee
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April 2, 2021
0
Media
Who Should “Own” DCO / Creative Optimization – Oli Marlow of...
Kevin Lee
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February 20, 2021
0
Advertising
The evolution of (cookieless) targeting + tracking – Oren Netzer of...
Kevin Lee
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February 13, 2021
0
Advertising
Cut through the noise in marketing KPIs, find the truth. Ujjwal...
Kevin Lee
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February 10, 2021
0
Public Relations
Public Relations Professionals – Common Mistakes – Gregory Galant’s POV
Kevin Lee
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February 7, 2021
0
Content Marketing
Are Content Hubs An Overlooked SEO Strategy? –
Kevin Lee
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February 1, 2021
0
Branding
Brands, Manufacturers and Amazon – Peter Horan’s Strategic View
Kevin Lee
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January 30, 2021
0
Advertising
Space Jam #2 and the use of humor in advertising
Kevin Lee
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December 31, 2020
0
Travel
Content Marketing For The Travel Industry
Kevin Lee
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December 27, 2020
0
Advertising
The New IO – More Control Than Programmatic
Kevin Lee
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December 17, 2020
0
Podcasts
Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting
Kevin Lee
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December 14, 2020
0
Career
Opportunity Costs in Hiring – Workforce Diversity
Kevin Lee
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December 4, 2020
0
Uncategorized
Legal issues for 2020: Covid-19, Privacy and More.
Kevin Lee
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November 25, 2020
0
Media
Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite
Kevin Lee
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November 21, 2020
0
CSR - Social Impact
Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity
Kevin Lee
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November 16, 2020
0
The Strategic CMO
Eric Schurenberg – Perils of Short-Term Corporate Thinking
Kevin Lee
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November 10, 2020
0
Social Media
Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce
Kevin Lee
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November 4, 2020
0
BtoB
Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects
Kevin Lee
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October 29, 2020
0
Career
Matt Blumberg’s startup, Bolster Delivers Fractional and Interim Execs
Kevin Lee
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October 17, 2020
0
Branding
The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan
Kevin Lee
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October 12, 2020
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