Kate Bradley Chernis is the Founder & CEO of Lately.ai, a company leveraging AI in a way that lets brands make much better use of their existing content assets on social media. As Lately.ai’s website states, Lately.ai “scrutinizes content through the lens of advanced AI and neuroscience, suggesting tweaks and improvements that ensure your message hits home every time.” The software is capable of learning what the optimal brand voice should be, and then creating a custom writing model that is applied to longform content so that it can be “sliced and diced” for maximum resonance across social media channels.
I was interested to catch up with Kate to learn more about how Lately.AI works and also get her take on social media best practices generally. Along the way, we cover many topics germane to AI and social media marketing, including:
- The importance of imagination and emotion in marketing campaigns.
- How applying human-centered design principles can make AI-generated content feel more authentic.
- How varying messaging to appeal to different behavioral motivators is often a more profitable strategy than repeating the same message to users, who may perceive such repetition as “spam.”
- Why authenticity and magnetism are crucial for creating fans and evangelists.
- The potential of AI-powered social media advertising for small and medium-sized businesses.
- How it’s often a challenge to create a unique brand voice without relying on individual personalities.
- The importance of humanizing brands through emotional connections and storytelling.
- How using one-liners and controversial topics can succeed on social media.
- Challenges faced by SMBs face in social media advertising, including data limitations.
- Challenges for social media marketers in measuring engagement on platforms like TikTok and YouTube, where clicks are less prevalent.
- Why marketing teams need to reach out to customers directly (by phone) to better understand their motivations and values to inform content strategy.
