Sign in
Join
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Sign in
Welcome!
Log into your account
your username
your password
Forgot your password?
Create an account
Privacy Policy
Sign up
Welcome!
Register for an account
your email
your username
A password will be e-mailed to you.
Privacy Policy
Password recovery
Recover your password
your email
Search
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
CONFERENCE COVERAGE
Recent Blogs
Media
Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite
Kevin Lee
-
November 21, 2020
0
CSR - Social Impact
Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity
Kevin Lee
-
November 16, 2020
0
Social Media
Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce
Kevin Lee
-
November 4, 2020
0
B2B
Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects
Kevin Lee
-
October 29, 2020
0
Branding
The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan
Kevin Lee
-
October 12, 2020
0
Branding
Use your CPOP to improve SEO and marketing
Kevin Lee
-
September 23, 2020
0
SEO
Barry Schwartz & Kevin Lee – SEO Past and Future. Core Web Vitals, Are You Ready?
Kevin Lee
-
September 21, 2020
0
Ad-Mar-Tech
Paid Media Optimization – A Sisyphean Task
Kevin Lee
-
September 19, 2020
0
Search Marketing
Is the US DOJ too Docile with Google
Kevin Lee
-
September 7, 2020
0
CSR - Social Impact
Kevin Lee Launches GoodBuzz.org merging it with We-Care.com
Kevin Lee
-
September 1, 2020
0
News
Coronavirus, Winners and Losers
Larry Smith
-
June 18, 2020
0
Public Relations
Beyond the press release – the permanence of PR for SEO
Kevin Lee
-
May 2, 2020
0
Publishing
What is knewz.com? & What is NewsCorp Thinking?
Kevin Lee
-
April 24, 2020
0
Advertising
Ad-Land Goes Remote – Budgets Evaporate
Kevin Lee
-
March 16, 2020
0
Advertising
Hey Twitter, is Surfermom77 a Russian Account?
Kevin Lee
-
December 29, 2019
0
Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Steven Baldwin
-
October 4, 2019
0
Social Media
The Many (Bitter) Flavors of Influencer Fraud
Steven Baldwin
-
October 3, 2019
0
Branding
Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media
Steven Baldwin
-
September 5, 2019
0
Public Relations
### @ the end of a Press Release
Kevin Lee
-
August 21, 2019
0
Market Research
Don’t Mix Research & Marketing
Kevin Lee
-
August 21, 2019
0
Public Relations
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
Kevin Lee
-
August 17, 2019
0
Search Marketing
Grappling with Clickless Searches from a Portalized Google
Steven Baldwin
-
August 15, 2019
0
Advertising
Pizza, Politics Pete, The Donald and Marketing
Kevin Lee
-
August 12, 2019
0
Branding
Customer Service & Experiential Branding – Vonage Loses me to Ooma
Kevin Lee
-
August 11, 2019
0
Public Relations
Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently
Steven Baldwin
-
August 9, 2019
0
Media
So, now I’m a “Gawker Stalker” (and brand unsafe)
Kevin Lee
-
August 7, 2019
0
Ad-Mar-Tech
Brand Safe Advertising – Standards or “Eye of the Beholder?”
Kevin Lee
-
July 25, 2019
0
Advertising
Will Amazon Cut All The Waste From Audio Advertising?
Kevin Lee
-
July 25, 2019
0
Search Marketing
The Many Benefits of PPC Personalization
Kevin Lee
-
July 22, 2019
0
Search Marketing
5 Steps to Get Your Business Ready for Voice Search
Steven Baldwin
-
August 6, 2018
0
1
...
16
17
18
Page 17 of 18
Most Read
Andrew Buckman, of Publisher Collective, on how publishers can thrive beyond search
November 4, 2026
Melissa Anderson, of Search.com, on building trust in the AI era
October 30, 2026
Jared Lapin, of Consumable, on the untapped potential of audio advertising
October 15, 2026
Sara Rosoff on meeting customers where they shop
October 7, 2026
Company
Trending
Public Relations
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Content Marketing
Content Marketing: the Secret Weapon of CRM
Categories
The Strategic CMO
63
AI
61
Advertising
56
eCommerce
56
B2B
52
Events
50
Ad-Mar-Tech
48