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The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan

I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview.

One of the topics we discussed was how consumer behavior puts Google in a position to charge a “tax” on marketers, even if the consumer already knows they want a product or to visit a brand.

Here’s that clip, and below, the full interview.

Other things we discussed were the challenges of demand creation and brand building. We also covered a lot of general business issues as well as the inspirational story of his dog Margaux. Also, stay tuned, because Scott is about to launch the SCOTTeMASK a gaiter-style mask with storage (from the prince of pockets).

If you have an interest in the full interview, here you go:

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