The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan

Scott Jordan

I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview.

One of the topics we discussed was how consumer behavior puts Google in a position to charge a “tax” on marketers, even if the consumer already knows they want a product or to visit a brand.

Here’s that clip, and below, the full interview.

Other things we discussed were the challenges of demand creation and brand building. We also covered a lot of general business issues as well as the inspirational story of his dog Margaux.

If you have an interest in the full interview, here you go: