If you don’t “own the SERP” yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget that SEO isn’t just about getting your domain to rank well in the SERP (Search Engine Results Page), it’s about controlling as much of the SERP as possible with content that is positive to you and your brand, and conveys what it is that you do for customers and clients.
One framework that can be really useful in making sure that when you rank, your messaging is on-point, is CPOP (Customer Point Of Pain).
I had the pleasure of interviewing Mitchell Levy an expert on credibility in marketing and sales where we discussed how knowing your CPOP and weaving it into your marketing communications can help with holistic SEO.
