With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land is working remotely.
Advertising and marketing is a social activity, from strategy and creative through execution, there has always been some element of “water-cooler” communication.
Time will have to tell whether or not Skype, Zoom, Hangouts and the like can combine with Slack, Basecamp and the rest to deliver the same efficiency that is generated in an office environment.
This “experiment” may forever change work dynamics, not only within advertising and media, but overall.
