Branding Archives - Page 2 of 2 - eMarketing Association

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

April 9, 2024

Julie Roehm on customer experience, marketing innovation & business transformation

December 12, 2023

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

December 11, 2023

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

May 1, 2024

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

May 1, 2024

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

April 22, 2024

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The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Branding

Vladimer Botsvadze, speaker, business coach, and thought leader, on the power of personal branding in the age of AI

Richard Henne, of Ivory Ella, on launching a social impact brand to save the elephants, running a startup, and developing computer games

Scott Simonelli, of Veritonic, on audio analytics and sonic branding

Claudio Ludovisi, of the Pepperdine Graziadio Business School, on brand purpose, paid vs. organic media, AI and fan engagement research

Sheila Steinmark, of MOGXP, on choreographing memorable experiential marketing events

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Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

Cristy Garcia, of Impact.com, on best practices for working with influencers

FEATURED ARTICLES

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Julie Roehm on customer experience, marketing innovation & business transformation

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

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Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

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